Olfactive design, what is it ?
In Belgium and abroad
Tailor-made sensory atmosphere
Olfactory design is the art of combining fragrant raw materials to create a made-to-measure scent, perfume, fragrant universe or exclusive ambient product that meets aesthetic, emotional, technical, functional or commercial criteria.
It can add a subtle sensory dimension to your wardrobe, a place, an artistic work, a cultural or educational project, a private or public event, or an immersive marketing experience.
The scent can be applied to a variety of media: electric room diffusers, stick diffusers, indoor sprays, scented ceramics, candles, scented paper, etc.
Developing a fragrance is a bespoke creative process that can take several months.
Marketing olfactif
Smells mood
For an ambient scent, after discovering your aspirations, your history, your world and the values of your brand or project, as well as the emotions you wish to evoke, I select olfactory notes that resonate with all these elements. These will then enable me to translate your wishes into an olfactory prototype and formulate a fragrance.
Olfactory marketing includes the olfactory signature, materialised by a room fragrance. It adds an intangible but refined dimension to your brand identity.
It contributes to differentiated sensorial marketing, meaning creating an original and unique atmosphere that enhances the customer experience within your brand. By subtly enhancing well-being at the point of sale, the olfactory signature makes a lasting impression on visitors' image of the brand or the location.
If they feel good, they'll come back!
Olfactory marketing includes the olfactory signature, materialised by a room fragrance. It adds an intangible but refined dimension to your brand identity.
It contributes to differentiated sensorial marketing, meaning creating an original and unique atmosphere that enhances the customer experience within your brand. By subtly enhancing well-being at the point of sale, the olfactory signature makes a lasting impression on visitors' image of the brand or the location.
If they feel good, they'll come back!
